How important to create value perception for greater willingness to pay

​A Statement explained to the audience of the 17th Asia Conference on Bancassurance last May 19th 2016

• We buy insurance, because we have to, not because we love to!
• We don’t understand what we buy!
• We don’t trust what we purchase!

​
Insurance and the Customer

• No Value perception
• No Utility
• No Interest

Insurance and the Market

• The insurance response has not changed for the past 20 years
  
• Price is the ultimate weapons to fight that war
  
• Or …. Even Lower PRICE !

Shift the paradigm

• Change the journey…. From process to offer
  
• Get him engaged
  
• Adapt offer according to his priorities or necessities
  
• Facilitate acceptance and documents
  
• Serve him all the way  upon requirement

​