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How important to create value perception for greater willingness to pay

5/18/2016

 
​A Statement explained to the audience of the 17th Asia Conference on Bancassurance last May 19th 2016

  • We buy insurance, because we have to, not because we love to!
  • We don’t understand what we buy!
  • We don’t trust what we purchase!
​
Insurance and the Customer
  • No Value perception
  • No Utility
  • No Interest

Insurance and the Market
  • The insurance response has not changed for the past 20 years
  • Price is the ultimate weapons to fight that war
  • Or …. Even Lower PRICE !

Shift the paradigm
  • Change the journey…. From process to offer
  • Get him engaged
  • Adapt offer according to his priorities or necessities
  • Facilitate acceptance and documents
  • Serve him all the way  upon requirement
​

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    Matthias de Ferrieres has more than 15 years experience in the insurance industry in Asia.
    In late 2014, Matthias established Stark Group Private Limited to pioneer the digital transformation of the insurance industry. 

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